Interview #1
Who: Grocery stores are places that sell food, however, the seem to fall outside the boundary because they, in some way, meet all three trade offs of cheap, fast, and healthy. This is one example where they meet all unmet needs.
What: Does meeting all three needs of being healthy, cheap, and fast equate to being satisfied? Oftentimes, this does not create satisfaction, because it simply eliminates dissatisfaction and creates a neutral feeling.
Why: They desire for someone to cook and prepare their food for them, where people outside the boundary would like to cook their food for themselves.
Interview #2
Who: Many people that are allergic to common foods in restaurants or fast food places do not have a need of being cheap, healthy, and fast. Oftentimes their need is simply to find a place that they can eat because of their allergy restriction.
What: Does having a food allergy mean the same thing creating another trade off for one's self? This is one trade off that you can't necessarily "trade off". In most trade offs you give up one thing to get another, however, this is one example of a trade off that you simply cant give up.
Why: Their underlying need is related to their health and safety rather than their personal preferences.
Interview #3
Who: Many business simply want to stick to their tradition. These businesses are outside the unmet need because their customers know what they're getting and know they won't change because of sociocultural trends. Businesses like these for example, McDonald's, has always been fast and cheap and will continue to be fast and cheap because that is what works for them. Some companies don't have this unmet need because they don't have the desire to achieve all three trade offs.
What: Does refusing to conform to everybody's demands create a successful business? many times if something works for a company, even if not every customer is happy with it, they will continue do do what is successful rather than try to meet everyone's needs.
Why: Having a healthy, fast, and cheap option, such as a veggie burger, at every fast food restaurant might ruin the traditional reputation of that company. If individuals see this as betrayal, they may not want to buy from that company at all.
Interview #4
Who: Many different businesses have different viewpoints on what is considered fast, cheap, and healthy. Varying viewpoints of both customers and businesses creates an unmet need for some and not for others.
What: Does cheap mean the same thing to everyone? Does being healthy mean the same thing? Does being fast mean the same thing to everyone? All of these needs are relative to each individual and their past experiences, viewpoints, economic status, demographic, and more. Many factors weigh into what someone believes to be cheap, fast, or healthy.
Why: With these trade offs being relative to the individual consumer and individual company, it is hard to distinguish when people are facing a trade off or all of their considerations of what is cheap, healthy, and fast are being met.
Interview #5
Who: It seems that more wealthy individuals do not run into this problem as often as lower income individuals do. Some individuals that enjoy eating a fine dining restaurants every night might not care about what fast food restaurants serve. Many individuals actually enjoy a long dinner, which is why they wouldn't consider being fast a relative trade off. The same thing happens with being cheap, as a wealthy individual, they might not care about the price of their food. Often, these individuals have home chefs or people to cook for them which would eliminate their need for a healthy option at fast food restaurants.
What: Does economic status mean the same thing as facing less trade offs? This one seems to lean towards yes. Individuals of higher income do not seem to face the same problems or have the same needs as lower income individuals.
Why: These individuals do not have these unmet needs because they are not considered a need to them.
| Inside the boundary | Outside the boundary |
| Who is In: People that like to have cheap, fast, healthy foods. Individuals that aren't focused on allergies, wanting home cooked meals, spending quality time at a restaurant, | Who is Not: Wealthier individuals, traditional businesses, people with allergies, people that like to cook at home or have home chefs, depending on their viewpoints of what they consider cheap, fast, and healthy they may or may not be inside the boundary. |
| What the Need Is: needing to be healthy, cheap, and fast options at fast food restaurants. | What the Need Is Not: Not trying to satisfy every single individual that is going to eat a meal that day, getting every company to conform to sociocultural trends, getting people to change their eating habits |
| Why the Need Exists: because of trade offs. Different people value different things more or less importantly. people have different understandings of what is cheap, fast, and healthy. | Alternative Explanations: Their needs and wants may change on a daily basis. Trends in society might quickly affect their unmet needs. |
I liked reading this post. It shows that people have many different prefernces. The value of healthy for some people is high, while others is not. You pointed out how you are foucsuing on: fast, healthy and cheap. People with higher income might have more of a preference on atmoshere which entails more expensive.
ReplyDeleteHey Kelly,
ReplyDeleteFirst of all, I am a huge fan of your idea. This product of yours really pushes towards companies like fast food chains. When I first began my business idea, I thought that I had all of the opportunity in the world. However, after interviewing others, I found that some companies did not necessarily need my product. I think it is interesting that we forget that our products are not the "cure all" for people's problems. Kind of like how wealthier people do not have the same unmet need for fast healthy options for food.