Solving The Problem
1. Selected Opportunity: Fast food companies face a trade off: having to choose two among being fast, cheap, and healthy. These trade offs are created because of cost-benefit analysis, consumer demand, and lack of correct resources that the company has. My opportunity is to exploit flaws in fast food markets to create a well balanced option for consumers.
2. My product that I propose is a veggie burger for fast food restaurants. Although some places are selling veggie burgers, not many of them are cheap. Therefore, I propose a veggie burger that could be bought in bulk or create a strong relationship with farmers in order to get a security on the supplies needed for veggie burgers. Also, using multi grain buns or lettuce wraps will appeal to individuals who are looking for a fast, healthy, and cheap option. During some of my interviews, I realized that maybe these three factors weren't the only things influencing people to buy or not to buy from a specific restaurant. Focusing on the quality of the food at the restaurant might be the most motivating factor to get individuals to buy from you. Therefore, I am proposing a fast food restaurant to market to customers that has a little higher quality food, at a fast pace, is a little healthier, and might be slightly more expensive, but still have competitive prices.
I agree. I think fast food restaurants with higher quality food would have a lot of support. Many people do fast food because they do not like to cook. Their are people who might not go because it is more expensive, but businesses are not out to please everyone. The market for healthier and better quality food is out there.
ReplyDeleteHi Kelly,
ReplyDeleteIt is true that fast food companies face a trade off which is having to choose two among being fast cheap, and healthy. It also does not make it easy when some people just enjoy the greasy, unhealthy types of food fast food companies sell. It would be great if companies can figure out ways to sell healthier options at a cheap price. However, I think it shouldn't be a normal veggie burger, but a tasty, innovative veggie burger that actually appeals to people who does not like veggie burgers.