1. My name is Kelly Gest. I am a Sophomore at the University of Florida. I am majoring in Finance and Economics. I worked as a lifeguard over this past summer as well as working at Chick-fil-a. This business would be a major part of my life because I would devote most of my time and resources to it after I graduate. If I were to start this business, this concept would just the beginning of the biggest thing that will change m life completely.
2. I am offering to customers a way to meet their unfulfilled need of wanting fast, cheap, and healthy food at fast food restaurants. I am creating a muli-purpose fast food restaurant, available to all types of customers. This new fast food restaurant would incorporate speed, health, and affordable options as well as offer "unhealthy options", serve yourself options, and even a variety of different food choices. This might even be considered an "all around the world" fast food restaurant.
3. I am simply offering my business to anyone who is hungry and wants to choose from a variety of different options. Often, people can't choose where to eat lunch because one individual wants to eat one thing where the other doesn't. This would solve this problem by offering many different types of foods that appeal to many more people. This one restaurant would allow people that want healthy, fast, and cheap meals to actually get what they have been wanting for so long. Even people that just want fast and cheap (that do not care about how healthy it is) will be happy here too because we will have so many choices to choose from.
4. These individuals care because society is becoming healthier and individuals are raising their expectations of restaurants everywhere. Customers will pay money because they can choose from a variety of options and it will satisfy them for whatever they are in the mood for eating that day. I think this business will work because it speaks to a wide group of customers.
5. This concept's core competencies include being healthy, cheap and fast. One advantage that this restaurant will have is that it will have different foods from all around the world so customers can choose how healthy they want to be and what type of food they want. From each part of the world, this restaurant will have the most popular dishes from each area.
Summary:
These elements fit together because allowing customers to choose food from around the world will help them achieve the level of affordability, healthiness, and quickness they want to experience for that meal. Some weak points are the high costs that is going to take to make all different types of food and the uncertainty in the food industry. One thing that will be interesting to look at during the development of this business is whether or not customers would like that many options from a fast food restaurant.
Hi Kelly!
ReplyDeleteI really like this idea. I fel like this definitely should have been a thing by now. Healthy food can be and should be fast. The fact that there isnt already some sort of healthy alternative is strange. Creating a chain of fast food restaurants that are healthy could honestly decline obesity. Good idea!