Monday, February 25, 2019

Assignment #15 Figuring Out Buyer Behavior No. 2

Interviewee #1: Reese

1. Would you rather eat at the same restaurant for the rest of your life or have to cook your own meals for the rest of your life.

  •  Cook so I don't have to eat the same type of food everyday and I can be healthy if I wanted to 

2. Would you rather spend most of your money on great food or save your money but only be able to eat terrible food?

  • Spend money because I love food

3. What is the most important factor when choosing a place to eat? Reputation? Price? Location? etc

  • Price is definitely the most important factor. I am a college student on a low budget trying to save as much as I can. 
4. How often do you order food online? 
  • Almost never, I don't like paying delivery fees when I can just go pick it up myself. 
5. How often do you eat at restaurants? 
  • Once or twice a week, depending on my mood.
6. Do you prefer cash or card? 
  • Card- I never have cash on hand. 
7. Are you involved in rewards programs with any restaurants that you eat at? Do you have any of their mobile apps? 
  • Yes Chick-fil-A. I get a lot of rewards from them! I have their app to keep track of my rewards. 
8. What makes you decide if it was a purchase that was worth your money or not? 
  • If it met or exceeded my expectations it was a good purchase for me. 
9. What would make you think it was a bad purchase?
  • If it didn't meet my expectations, like if the service and quality was bad then I would consider not going to that place in the near future. 


Interviewee #2: Dani 

1. Would you rather eat at the same restaurant for the rest of your life or have to cook your own meals for the rest of your life.

  • Oh wow, oh that's a hard one, because one I don't cook, but I ate at the same restaurant that would really limit me. I guess I would have to cook my meals, take some classes and learn how to cook. 

2. Would you rather spend most of your money on great food or save your money but only be able to eat terrible food?

  • Definitely spend my money on great food because food is my happiness. 

3. What is the most important factor when choosing a place to eat? Reputation? Price? Location? etc

  • Price 
4. How often do you order food online? 
  • Not very often, I just prefer going in to the store. 
5. How often do you eat at restaurants? 
  • Pshhh 3 times a week. Bento!
6. Do you prefer cash or card? 
  • Oh card. Definitely card. I don't like carrying cash around. 
7. Are you involved in rewards programs with any restaurants that you eat at? Do you have any of their mobile apps? 
  • No and no. 
8. What makes you decide if it was a purchase that was worth your money or not? 
  • Um portion size and taste. 
9. What would make you think it was a bad purchase?
  • If it tasted bad then it was a bad purchase. 

Interviewee #3: Richie

1. Would you rather eat at the same restaurant for the rest of your life or have to cook your own meals for the rest of your life.

  •  Cook because I enjoy cooking now. 

2. Would you rather spend most of your money on great food or save your money but only be able to eat terrible food?

  • Great food because I love quality 

3. What is the most important factor when choosing a place to eat? Reputation? Price? Location? etc

  • Reputation for sure because then I know that what I'm about to eat is going to be good. 
4. How often do you order food online? 
  • Never. It just isn't as convenient as it seems like it would be. Too much effort to enter my credit card info every time. 
5. How often do you eat at restaurants? 
  • Twice a week 
6. Do you prefer cash or card? 
  • Card. Gotta get those points. 
7. Are you involved in rewards programs with any restaurants that you eat at? Do you have any of their mobile apps? 
  • No, no. 
8. What makes you decide if it was a purchase that was worth your money or not? 
  • Quality. 
9. What would make you think it was a bad purchase?
  • Last week I was at a restaurant, um, the service was really bad, the waitress forgot about our order, we waited over an hour for her to even remember that she forgot about us. We had to be somewhere so we ended up never getting our order. Won't be going there ever again. 

Summary & Conclusion
Everyone seemed to have a hart d time choosing between my would you rather questions. All of them decided that they wouldn't want to eat the same thing everyday and that they like variety. The people in my market would be mostly ordering in person since it seems like not that many people order online. I learned that my interviewers decide if they thought it was a good purchase based on many different factors. 

3 comments:

  1. Hello Kelly,

    Personally, I would rather cook my own meals than eat at the same restaurant. I meal prep some weeks and get tired of eating the same thing. Like your interviewees, I also do not order food online often. I tend to eat out about once or twice a week depending on how many groceries I buy that week. I am involved in a reward program with Panera Bread.

    ReplyDelete
  2. Hey Kelly,
    I always try to cook my own meals but there are some times when I have to get take-out because its just so late and I'm tired. I tend to eat out about 3 or 4 times a month and usually stick to making my own food which is a lot better financially and health wise. Great post!

    ReplyDelete
  3. Hey. As a college student I always try to cook. I have realized it saves a lot of money. I know time is an issue for a lot of people. Cooking takes time and some people would rather be doing something else or they are just not good at cooking.

    ReplyDelete