Assignment #16 What's Your Secret Sauce

WHAT IS YOUR SECRET SAUCE?

• Five ways in which my human capital is unique. 

1. I have had several different types of jobs growing up which has given a variety of skills such as a strong work ethic, good customer service skills, and the ability to multitask.  
2. My triplet sisters have given me the ability to handle criticism and stand up for myself. 
3. I think I am knowledgeable in the field that I am studying because of my resources at UF.
4. I try to learn something from every situation. 
5. I think I have a positive outlook on life. 

• Interview #1
• "You are the most focused person I know, you are somehow able to stick with one thing for hours at a time without getting distracted."
• Summary: Nikki thinks this about me because she studies with me a lot. She gets distracted pretty easily as well. 
• Interview #2
• "Well since you're identical to me, you're not that unique relatively. However, there are small differences between you and me. For one, you are more studious funnier than I am." 
• Summary: My identical sister, Megan, is really similar to me so I don't seem unique when I'm around her since we have so much in common. 
• Interview #3
• "Your stunning personality and glowing character makes you unique."
• Summary: Of course Saige would say this about me, she's my bestie and I love her. Saige definitely sees me as an amazing person because I see her in the exact same way. 
• Interview #4
• "You are a very personal person. Your knowledge in incredible, you retain information pretty well. You study your butt off and you have this incredible sense of determination with academics."
• Summary: For some reason Marci thinks I am very smart, but I don't agree with her. She just hates math and I'm okay at math which makes me look like a genius in her mind. Very nice of her to say though. 
• Interview #5 
• You are super super nosey, and feel the need to know everything. Which is your best and worst trait. It shows that you are caring but can also be a little creepy. 
• Summary: I do agree with Dalton, one of my closest friends. I always want to know what is going on in his life which I can see how he takes it as an invasion of privacy because he likes to keep to himself a little bit. 

Summary: Everyone seems to see me in a different way and it is very interesting to see that everyone has a different perception of me. Different situations that I am in with these individuals causes these differences in perception. I think in some moments these interviews are correct about me, but some they are not. It depends on my mood on what type of person I am at that specific moment. I believe that my personality changes in every situation depending on who I am with. I don't think I would make any corrections to my list because I still believe those things about me. 

Assignment #15 Figuring Out Buyer Behavior No. 2

Interviewee #1: Reese

1. Would you rather eat at the same restaurant for the rest of your life or have to cook your own meals for the rest of your life.

•  Cook so I don't have to eat the same type of food everyday and I can be healthy if I wanted to 

2. Would you rather spend most of your money on great food or save your money but only be able to eat terrible food?

• Spend money because I love food

3. What is the most important factor when choosing a place to eat? Reputation? Price? Location? etc

• Price is definitely the most important factor. I am a college student on a low budget trying to save as much as I can. 

4. How often do you order food online? 

• Almost never, I don't like paying delivery fees when I can just go pick it up myself. 

5. How often do you eat at restaurants? 

• Once or twice a week, depending on my mood.

6. Do you prefer cash or card? 

• Card- I never have cash on hand. 

7. Are you involved in rewards programs with any restaurants that you eat at? Do you have any of their mobile apps? 

• Yes Chick-fil-A. I get a lot of rewards from them! I have their app to keep track of my rewards. 

8. What makes you decide if it was a purchase that was worth your money or not? 

• If it met or exceeded my expectations it was a good purchase for me. 

9. What would make you think it was a bad purchase?

• If it didn't meet my expectations, like if the service and quality was bad then I would consider not going to that place in the near future. 

Interviewee #2: Dani 

1. Would you rather eat at the same restaurant for the rest of your life or have to cook your own meals for the rest of your life.

• Oh wow, oh that's a hard one, because one I don't cook, but I ate at the same restaurant that would really limit me. I guess I would have to cook my meals, take some classes and learn how to cook. 

2. Would you rather spend most of your money on great food or save your money but only be able to eat terrible food?

• Definitely spend my money on great food because food is my happiness. 

3. What is the most important factor when choosing a place to eat? Reputation? Price? Location? etc

• Price 

4. How often do you order food online? 

• Not very often, I just prefer going in to the store. 

5. How often do you eat at restaurants? 

• Pshhh 3 times a week. Bento!

6. Do you prefer cash or card? 

• Oh card. Definitely card. I don't like carrying cash around. 

7. Are you involved in rewards programs with any restaurants that you eat at? Do you have any of their mobile apps? 

• No and no. 

8. What makes you decide if it was a purchase that was worth your money or not? 

• Um portion size and taste. 

9. What would make you think it was a bad purchase?

• If it tasted bad then it was a bad purchase. 

Interviewee #3: Richie

1. Would you rather eat at the same restaurant for the rest of your life or have to cook your own meals for the rest of your life.

•  Cook because I enjoy cooking now. 

2. Would you rather spend most of your money on great food or save your money but only be able to eat terrible food?

• Great food because I love quality 

3. What is the most important factor when choosing a place to eat? Reputation? Price? Location? etc

• Reputation for sure because then I know that what I'm about to eat is going to be good. 

4. How often do you order food online? 

• Never. It just isn't as convenient as it seems like it would be. Too much effort to enter my credit card info every time. 

5. How often do you eat at restaurants? 

• Twice a week 

6. Do you prefer cash or card? 

• Card. Gotta get those points. 

7. Are you involved in rewards programs with any restaurants that you eat at? Do you have any of their mobile apps? 

• No, no. 

8. What makes you decide if it was a purchase that was worth your money or not? 

• Quality. 

9. What would make you think it was a bad purchase?

• Last week I was at a restaurant, um, the service was really bad, the waitress forgot about our order, we waited over an hour for her to even remember that she forgot about us. We had to be somewhere so we ended up never getting our order. Won't be going there ever again. 

Summary & Conclusion

Everyone seemed to have a hart d time choosing between my would you rather questions. All of them decided that they wouldn't want to eat the same thing everyday and that they like variety. The people in my market would be mostly ordering in person since it seems like not that many people order online. I learned that my interviewers decide if they thought it was a good purchase based on many different factors. 

Assignment #14 Halfway Reflection

Halfway Reflection #14

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

• I have tried to develop an outside perspective on all of my assignments. I have set time aside each week in order to complete the assignments and peer reviews on time. I think you need to go into this class with an open mind and a willingness to share your ideas with others. One thing that is important for this class, I believe, is the ability to take constructive criticism from peers in an effective way. 

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

• I have felt like giving up many time before in my life. The most influential time was during exams when my attention is going in all different directions. I pulled through by just simply getting through it. Once time went by, I felt a lot better. This class has definitely helped me have a sense of purpose. Being able to develop my own business idea has definitely most contributed to my tenacious attitude. 

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

• Make sure to designate time each week and weekend to do the assignments, peer reviews, and cupcakes. Maybe even set reminders for each task. 
• Watch the lectures! Definitely helps with understanding everything and doing the cupcakes. 
• Have an open mind. Be able to have an idea and the modify it to be even better than before. An open mind will help you with a tenacious mindset. 

Assignment #13 Reading Reflection No. 1

Reading Reflection No. 1

Grinding It Out: The Making of McDonald's - Ray Kroc

1. You read about an entrepreneur:
• What surprised you the most? 
• What surprised me the most is that Ray Kroc was in his early fifties when he started McDonald's with the McDonald brothers. 
• What about the entrepreneur did you most admire?
• What I admired most of Ray Kroc was all the sacrifices he made to sculpt McDonald's into what it is today. 
• What about the entrepreneur did you least admire?
• I probably least admired the fact that he was involved in some illegal and unethical businesses. 
• Did the entrepreneur encounter adversity and failure? If so, what did they do about it
• He made a lot of mistakes throughout his lifetime, some that were illegal. Eventually, he was able to get on the right path and figure out what would make him successful while still being legal. 

1. What competencies did you notice that the entrepreneur exhibited?
• Kroc was able to adapt his focus from paper cups to a milkshake machines. He saw an opportunity in the McDonald brothers and ran with it. 
2. Identify at least one part of the reading that was confusing to you
• I was confused by the conflict between his personal life and professional life. I would like have understood more about his personal life. 
3. If you were able to ask two questions to the entrepreneur, what would you ask? Why
• What would you change now if you could go back in time? 
• Are you proud of your accomplishments? 
4. For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

• I think his opinion was that he had to work hard to sell his product. His definition of hard work would be somewhere along the lines of improvement and consistency is key. I believe I share that same opinion as well. 

Assignment #12 Figuring Out Buyer Behavior 1

1. My segment includes people that eat fast food.

2. Interviewee #1: Nikki 

• Do you and your friends ever struggle to decide on a place to eat? 
• All the time
• Any particular reason?
• We are all indecisive and can never agree on a place to eat. 
• How often do you face this issue?
• Twice a week. 
• How do you usually solve this issue? 
• One person is usually disappointed. 
• Do you a favorite type of food? 
• I like Indian food
• And what about least favorite? 
• I don't like American food. 
• Do you consider yourself as a decider or a follower when it comes deciding where to eat? 
• Usually a follower
• How do you feel about being a follower? 
• I usually don't care because I can most often find something to eat wherever we go and my friends have strong opinions/influence. 
• How would you feel about having different food cultures in one restaurant? 
• It would make it easier to go there so me and my friends would be able to find something everyone likes. 

Interviewee #2: Marci

• Do you and your friends ever struggle to decide on a place to eat? 
• All the time
• Any particular reason?
• We all like different foods
• How often do you face this issue?
• At least once a week
• How do you usually solve this issue? 
• We trade off between who gets to decide. 
• Do you have a favorite type of food? 
• Definitely Sushi
• And what about least favorite? 
• indian
• Do you consider yourself as a decider or a follower when it comes deciding where to eat? 
• Decider
• How do you feel about being a decider?
• Sometimes I feel bad for being to assertive
• How would you feel about having different food cultures in one restaurant? 
• I think it would definitely help my friends and I find a place can all eat 

Interviewee #3: Megan

• Do you and your friends ever struggle to decide on a place to eat? 
• Yes me and Hannah can never agree. She has opposite tastes as me and usually has more money to spend. 
• Any particular reason?
• (see above)
• How often do you face this issue?
• Every time we go out to eat. About twice a week. 
• How do you usually solve this issue? 
• We settle on the same place every time. 
• Do you have a favorite type of food? 
• Fast food/American
• And what about least favorite? 
• Mexican or Indian
• Do you consider yourself as a decider or a follower when it comes deciding where to eat? 
• Follower
• How do you feel about being a follower? 
• Very sad about it, I don't like being a pushover
• How would you feel about having different food cultures in one restaurant? 
• Weird about it but not mad

Summary:

This issue seems pretty common and it looks like a lot of people would benefit from having a restaurant that has many different restaurants. I think when you have all different types of people, people on different budgets, people from different cultures, people with different priorities, etc., this restaurant seems to blend everyone together to a place they can feel comfortable eating at.

I would describe this segment as broad. Many people are aware of this problem but don't know how to effectively solve it. People with both the desire and ability to have a multicultural restaurant would meet this segment requirement. 

Assignment #10

https://www.youtube.com/watch?v=HRTyR9xHWH0&feature=youtu.be